5 Key Ways Small Businesses are Leveraging AI for Success
Marketing is a crucial function for any business’s growth and success. However, small businesses often find themselves at a disadvantage compared to larger enterprises, which benefit from established brand values and economies of scale achieved through long-standing relationships and large marketing teams.
A study by Deloitte helps illustrate just how significant this disadvantage can be: companies with revenues over $10 billion spend only 7.1% of their annual budget on marketing, while companies with revenues under $10 million spend more than twice that, at 15.2%.
The proliferation of AI is helping to bridge this gap, acting as a force multiplier that allows small businesses to produce nearly enterprise-grade marketing content with a fraction of the overhead and staff.
Here are 5 key ways AI can help your small business market more efficiently, complete with examples of tools and services:
- Content Marketing: Tools like BuzzSumo and HubSpot’s Content Strategy tool use AI to analyze market trends and user engagement to suggest hot topics and content types that will most likely engage your audience. Grammarly and Hemingway Editor can help refine the quality of the written content.
- Writing Copy: Copy.ai and Jasper are AI-powered writing assistants that can generate compelling marketing copy, blog posts, and product descriptions. They use natural language processing to ensure the text aligns with your brand’s voice and appeals to your target demographic.
- Graphical Design & Videos: Canva’s Magic Write and Lumen5 leverage AI to simplify the creation of visually appealing graphic designs and video content. Canva uses AI to suggest layouts and designs based on your content, while Lumen5 helps convert blog posts into engaging videos automatically.
- Chatbots: Intercom and Drift provide AI chatbots that can handle basic customer service tasks, engage visitors, and even qualify leads directly through your website or social media platforms. These tools help enhance customer interaction without the constant presence of human staff.
- Customer Insights: Crisp and Kissmetrics utilize AI to analyze customer data from various channels to provide actionable insights. These platforms help small businesses understand customer behavior patterns, optimize marketing campaigns, and personalize customer experiences based on real-time data.
As AI continues to integrate into business operations, it’s clear that its capabilities are vast yet still not a substitute for human creativity and strategic insight. For small businesses, AI tools provide a competitive edge, enhancing productivity and efficiency in a digitized marketplace.
This blog was conceived by the marketing team at Accord and written with the help AI